Pompompurin starts cooperation with NMB48

SANRIO CO., LTD. known for “Hello Kitty” starts a cooperation with the Japanese Idol Group NMB48 for its Pompompurin brand. This was announced on 31 January 2020 at a press conference during the SANRIO EXPO. During the campaign Pompompurin articles will be offered in a special NMB48 design. These will also be available in Pompompurin pop-up stores in Osaka (March) and Tokyo (April). In May, the three Pompompurin Cafés in Umeda, Harajuku and Yokohama will offer a special Pompompurin & NMB48 menu.